Brendan stockmaster5/4/2023 ![]() Brave is an open-source, privacy-centered browser designed to block trackers and malware. Ad targeting is performed wholly on-device, removing the need for third-party tracking. ![]() Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque.Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. Basic Attention Token held an initial coin offering on for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform.
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